Export Marketing is a program that aims to help the Albanian companies to do more business with European customers. The program is composed by 3 sessions : training sessions, mentoring days and a study tour. The main trainer was Mr. Laszlo Klucs, Senior Consultant, Software Services & Outsourcing and Mrs. Eldisa Zhebo, as co-trainer. The program is financed by USAID/ REG BREDI Program & AITA.
Within the course, each company has one separate day for mentoring in the company. The expert will advise and mentor the companies to build their online, off-line promotion, carry out their individual market readiness assessment and build their go-to-market plan.
The final part of the program is attending a Study tour in one of the EU countries. The country will be selected based on the event and in cooperation with the international consultant/trainer. The event will provide an opportunity for the companies to get accustomed with a trade event, meet other companies and self-assess their readiness for the international market access and expansion.
Some of the themes discussed in the 3 training’s were: