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2nd Training on “Building go-to market plan”, 17-18 July 2017

 2nd  Training on “Building go-to market plan”, 17-18 July 2017, on the Export Marketing, 2017. The Export Marketing program is supported by USAID/ REG BREDI Program & AITA.

The objectives of the training will be:
          •Learn about market research
          •Discuss marketing and promotion

Main trainer will be Mr. Laszlo Klucs, Senior Consultant, Software Services & Outsourcing and Mrs. Eldisa Zhebo, as co-trainer.

Some of the themes will be:
         •Strategy development
         •Selling IT services
         •Selected intercultural issues in IT
         •Pricing strategies
         •The sales funnel
         •Key features of successful offshore IT service providers
         •Individual work and consultation
         •Offline promotion